Marketing Management Test Questions Part 3

11. To identify purchasing patterns and market segments, the statistician sifts through the _____ data.

i] Data mining
ii] Inventory
iii] Warehouse
iv] Storehouse


a. Only ii
b. Only ii and iii
c. All i, iii, iv
d. All the above

Answer: a. Only ii


12. Which of the following demonstrates the importance of reliable service?

a. Switch & Pay more
b. Pay more & Complain
c. Loyalty & switch
d. Loyalty & pay more

Answer: c. Loyalty & switch


13. What is frontal Attack?

a. Match opponent 3:1 on one most important front
b. Match opponent 3:1 on all fronts
c. Match opponent 1:3 on one most importnat front
d. Match opponent 3:3 on all fronts

Answer: b. Match opponent 3:1 on all fronts


14. Quality managers realized that blindly chasing market share and customer satisfaction often resulted in ______ erosion

a. Margin
b. Customer
c. Market
d. All the above

Answer: a. Margin


15. Which of the following is true about core competence?

i] It is not a technology
ii] It is not a resource
iii] It is a functional area
iv] It is a raw material


a.  Only iii
b. Only i and ii
c. Only ii and iii
d. All i, ii and iii

Answer: d. All i, ii and iii