Affiliate Marketing Interview Questions and Answers
Affiliate Marketing Interview Questions and AnswersThis section covers commonly asked and expert level Interview questions and answers on Affiliate Marketing. The types of questions covered are knowledge based, conceptual, situational and experience based. You can also find interesting examples with the questions, as required.
Who are these Affiliate Marketing Interview Questions useful for?Conceptual and general questions on Affiliate Marketing will be very useful for graduates, MBA freshers, beginners and junior level professionals interviewing for Associate, Executive.
Professionals appearing for Managerial position will be highly benefited by the experience based, strategic and planning related questions.
The situational questions will help you in dealing with problem solving type of questions often asked at interviews.
Affiliate Marketing Interview Questions TopicsThe section covers conceptual and practical questions on all important topics like - Amazon Associate Program, Setting up an affiliate program, Referral marketing, Tools and skills required, Advantages and disadvantages etc.
1. Explain Affiliate MarketingAnswer:
Affiliate Marketing is derived from the concept of revenue sharing. Here the affiliate partner advertises a product or service on his website/ blog for some percentage of profit.
This type of marketing is also known as performance -based marketing.
2. Why is Affiliate marketing considered by marketers?Answer:
Affiliate marketing is considered by marketers because it gives them the ability to connect with the global audience. It offers larger coverage. This advertising channel is also less expensive as one has to pay only when the agreed action has taken place. The brand is advertised for free.
Sale of a product, getting registrations through the affiliate partner's website could be some of the agreed action.
This kind of marketing is said to generate a steady income and doesn't need you to be an expert in marketing.
3. What do you know about Amazon Associate Program?Answer:
Amazon Associate Program is an affiliate program run by Amazon. It was started in the year 1996. Under this program you need to advertise products sold by Amazon and link to them. This could be in the form of a product review, more information about the product etc. When a user clicks from your website, reaches the products page on Amazon's website and buys it, you get a percentage of the money earned through sales.
The program is free to join.
4. What are the various types of links you can create under Amazon associate program?Answer:
Under Amazon Associate Program, you can create simple text links, Image and text link, banners etc.
5. What are Native Shopping Ads by Amazon?Answer:
Native Shopping Ads is a very creative form of advertising the products sold by Amazon on its affiliates websites. These products are highly relevant to users search and are presented in a creatively designed ad units which are responsive in nature. They can be placed at the end of the content or somewhere in between.
6. What would you do to increase your earnings with Amazon Associate program?Answer:
You can increase your earnings with an affiliate program if you study your reports regularly and take required actions. However, there are certain other things that would help you:
i. Write regularly about the products from different perspectives.
ii. Target different kinds of products. You are paid on the whole purchase through your reference link and not just the advertised product.
iii. Advertise recommended products
iv. Promote a little costly products to earn a better commission.
v. Create a list of recommended products as per the season. For e.g. have your listed posted before Christmas or Valentine day to take advantage of sales during that period.
vi. Optimize your site to increase your traffic and conversions
7. Is Affiliate marketing and Referral marketing one and the same?Answer:
Affiliate Marketing and Referral Marketing are often considered same. But there is a slight difference between the two.
Both use an affiliate website or a third person to make sales. In Affiliate marketing, the money you make motivates you to drives sales whereas personal relations and trust are the motivational factors that drive sales in referral marketing.