1. What is Email marketing?Answer:
Email marketing refers to marketing using electronic emails sent to the potential customers, to build relationship. It is a direct form of marketing and is aimed to reach those who would be interested in your business.
It uses email to promote the product or service and to keep the customers well informed.
2. In this age of Social Media, do we really need email marketing?Answer:
There are many social media platforms available but email marketing gives many other benefits over social media marketing. Some of the benefits are:
i. Limitations of social media:
It's not necessary that your targeted audience is present on social media platform. 94 percent of internet users use email so there are more chances of people seeing your e-mail rather than the social media page.
Through social media platforms it is not possible to send customized messages while you can do this in the email. It offers a personal touch which increases the chances of conversion.
iii. Target Audience:
By emailing you can contact the correct target audience as you can segregate them as per their age, income, likes, etc.
iv. Reporting and Analytics:
You can know the open rate, bounce rate, conversions, click through rates which the email offers for reporting and analytics.
v. Opt-In email:
This is the email which is sent to the receiver with his /her permission. Here the reply or conversion rate is higher and it shows that you respect the receiver's privacy.
3. Does this mean we can limit ourselves to Email marketing?Answer:
No. Along with so many advantages there are a few potential short comings of Email marketing. Some of them are:
i. Design Problem:
Your email should be mobile friendly and also look same in other email clients like Outlook and Gmail etc. So, there's always a problem to choose between a better design and functionality. Some designs look good on mobile phone screens but not on outlook page.
ii. Time and skills:
Sending personalized mails is a little more time consuming and also you will need a skilled person to create a right copy and design as per the mailing list.
iii. Size issues:
If the email is a bit longer and suppose it has images it will take long to download and the audience may lose interest and will not wait and skip the email.
iv. Undelivered emails:
Emails with poor design or use of certain spam keywords remain undelivered. Keep a check on your mailing list. Wrong email address will also not reach the right person you are trying to send your e-mail to.
v. Spam email:
If your email is not targeted to the relevant audience the person receiving it might treat it as a spam and opt out.
So, what we actually need is a good mix of all these mediums of marketing.
4. Why should email authentication be done?Answer:
It is very important to authenticate your email as it verifies from where the email is coming from and also improves email deliverability. It blocks harmful or fraudulent uses of email such as spamming.
Every organization must do email authentication as it protects their online reputation and also helps the customers to maintain their trust in the brand.
5. What is the difference between hard and soft bounce email?Answer:
An email bounce is when the email cannot be delivered to the email address you intended to send it to.
Hard bounce is an email message with a permanent delivery failure. It could be due to incorrect or invalid email address, outdated domain, etc.
Soft bounce is an email with a temporary delivery failure. This could be due to a temporary problem with the recipients' server like full mailbox, typed incorrect email address, etc.