Marketing Management Test Questions Part 3

11. To identify purchasing patterns and market segments, the statistician sifts through the _____ data.

i] Data mining
ii] Inventory
iii] Warehouse
iv] Storehouse

a. Only ii
b. Only ii and iii
c. All i, iii, iv
d. All the above


12. Which of the following demonstrates the importance of reliable service?

a. Switch & Pay more
b. Pay more & Complain
c. Loyalty & switch
d. Loyalty & pay more


13. What is frontal Attack?

a. Match opponent 3:1 on one most important front
b. Match opponent 3:1 on all fronts
c. Match opponent 1:3 on one most importnat front
d. Match opponent 3:3 on all fronts


14. Quality managers realized that blindly chasing market share and customer satisfaction often resulted in ______ erosion

a. Margin
b. Customer
c. Market
d. All the above


15. Which of the following is true about core competence?

i] It is not a technology
ii] It is not a resource
iii] It is a functional area
iv] It is a raw material

a.  Only iii
b. Only i and ii
c. Only ii and iii
d. All i, ii and iii