16. Match the Following
a. 1-iii, 2-i, 3-vi, 4-iv
b. 1-iii, 2-v, 3-i, 4-iv
c. 1-i, 2-ii, 3-iii, 4-iv
d. None of the above
17. Which is the most important part of the report that executives read?
a. Title
b. Executive Summary
c. Problem Definition
d. Table Contents
18. Which category of customer do not tend for a change?
a. Paranoids
b. Explorers
c. Skeptics
d. Pioneers
19. Which of the following are the types of Strategic Approaches?
i] Counter Feiter
ii] By passer
iii] Imitator
iv] Cloner
a. Only i and ii
b. Only i and iii
c. All i, ii and iii
d. All i, iii and iv
20. The ______ depends on a buyer's expectation about future prices.
a. Selling price
b. Quote price
c. Fixed price
d. Cost price
| 1] Push Strategy | i] "me too" products |
| 2] Pull Strategy | ii] differentiated image products |
| 3] Channel conflict | iii] cold chain network |
| 4] Channel Power | iv] Control behaviour of channel members |
| v] intensive with wide coverage | |
| vi] inequitable relationship |
b. 1-iii, 2-v, 3-i, 4-iv
c. 1-i, 2-ii, 3-iii, 4-iv
d. None of the above
Answer: c. 1-i, 2-ii, 3-iii, 4-iv
17. Which is the most important part of the report that executives read?
a. Title
b. Executive Summary
c. Problem Definition
d. Table Contents
Answer: b. Executive Summary
18. Which category of customer do not tend for a change?
a. Paranoids
b. Explorers
c. Skeptics
d. Pioneers
Answer: a. Paranoids
19. Which of the following are the types of Strategic Approaches?
i] Counter Feiter
ii] By passer
iii] Imitator
iv] Cloner
a. Only i and ii
b. Only i and iii
c. All i, ii and iii
d. All i, iii and iv
Answer: d. All i, iii and iv
20. The ______ depends on a buyer's expectation about future prices.
a. Selling price
b. Quote price
c. Fixed price
d. Cost price
Answer: d. Cost price
