Marketing Management Test Questions Part 4
16. Match the Following
|1] Push Strategy||i] "me too" products|
|2] Pull Strategy||ii] differentiated image products|
|3] Channel conflict||iii] cold chain network|
|4] Channel Power||iv] Control behaviour of channel members|
| ||v] intensive with wide coverage|
| ||vi] inequitable relationship|
a. 1-iii, 2-i, 3-vi, 4-iv
b. 1-iii, 2-v, 3-i, 4-iv
c. 1-i, 2-ii, 3-iii, 4-iv
d. None of the above
17. Which is the most important part of the report that executives read?
Answer: c. 1-i, 2-ii, 3-iii, 4-iv
b. Executive Summary
c. Problem Definition
d. Table Contents
18. Which category of customer do not tend for a change?
Answer: b. Executive Summary
19. Which of the following are the types of Strategic Approaches?
i] Counter Feiter
ii] By passer
a. Only i and ii
b. Only i and iii
c. All i, ii and iii
d. All i, iii and iv
20. The ______ depends on a buyer's expectation about future prices.
Answer: d. All i, iii and iv
a. Selling price
b. Quote price
c. Fixed price
d. Cost price