Marketing Management Test Questions Part 4

16. Match the Following

1] Push Strategyi] "me too" products
2] Pull Strategyii] differentiated image products
3] Channel conflictiii] cold chain network
4] Channel Poweriv] Control behaviour of channel members
v] intensive with wide coverage
vi] inequitable relationship
a. 1-iii, 2-i, 3-vi, 4-iv
b. 1-iii, 2-v, 3-i, 4-iv
c. 1-i, 2-ii, 3-iii, 4-iv
d. None of the above

Answer: c. 1-i, 2-ii, 3-iii, 4-iv

17. Which is the most important part of the report that executives read?

a. Title
b. Executive Summary
c. Problem Definition
d. Table Contents

Answer: b. Executive Summary

18. Which category of customer do not tend for a change?

a. Paranoids
b. Explorers
c. Skeptics
d. Pioneers

Answer: a. Paranoids

19. Which of the following are the types of Strategic Approaches?

i] Counter Feiter
ii] By passer
iii] Imitator
iv] Cloner

a. Only i and ii
b. Only i and iii
c. All i, ii and iii
d. All i, iii and iv

Answer: d. All i, iii and iv

20. The ______ depends on a buyer's expectation about future prices.

a. Selling price
b. Quote price
c. Fixed price
d. Cost price

Answer: d. Cost price