Marketing Management Test Questions Part 6

26. Which kind of buyers usually try to show off success & attract attention?

a. Prestige Buyer
b. Adventure
c. Liberation
d. Status Buyer


27. Match the Following

1] Competitor strategically weaker, price reaction too costly	i] Attack
2] Competitor strategically stronger, price reaction too costly	ii] Adjust
3] Competitor strategically weaker, price reaction is cost justified	iii] Ignore
4] Competitor is strategically stronger, price reaction is cost justified	iv] Defend
	v] Accommodate
	vi] Offend

a. 1-i, 2-iii, 3-vi, 4-iv
b. 1-iii, 2-v, 3-i, 4-iv
c. 1-iii, 2-i, 3-vi, 4-iv
d. None of the above