Marketing Management Test Questions

Marketing Management Online Test

Take Marketing Management Online Test and evaluate your readiness before you appear for any interview or written test. Consisting of objective type questions from various important concepts of Marketing Management, this test presents you questions followed by four options. The correct answer and explanation provided with each question make it easier for you to to understand each concept well.

Who is this Marketing Management Online Test designed for?

All the management students and experienced professionals will find this test extremely useful. All freshers, BBA, MBA, college students wanting to make a career in management will be highly benefitted by this test.

Marketing Management Online Test topics

This online test covers topics like - Product Management, Life cycle, Branding, Pricing, Distribution etc.
1. ______ is a strong internal stimulus that compels action.

a. Cue
b. Reinforcement
c. Drive
d. Response

Answer: c. Drive

2. Which technique did Sigmund Freud use to uncover a person's deepest motivations?

a. Matrix
b. Welding
c. Laddering
d. Projective

Answer: a. Matrix

3. Why is supervision necessary?

i] To see if quality is being controlled
ii] To see ensure that samples are submitted on time
iii] To find if deviations are accepted
iv] To check if field workers are doing their jobs in the parameters set by the company

a. Only i and ii
b. Only i and iv
c. All i, ii and iii
d. All i, ii and iv

Answer: d. All i, ii and iv

4. What do you call "An entry into product markets where there are synergies with existing businesses"?

a. Market penetration
b. Market skimming
c. Unrelated diversification
d. Related diversification

Answer: d. Related diversification

5. Match the Following

1] Strategic decisioni] BCG Matrix, GE Matrix
2] Operational decisionii] Introduce a new pack variant
3] SWOT Analysis used in conjunction withiii] PEST Analysis, Porter's five forces analysis
4] Strategic tooliv] Marketing plan
v] Investment level
vi] PEST Analysis, BCG Matrix
a. 1-i, 2-ii, 3-iii, 4-iv
b. 1-iii, 2-v, 3-i, 4-iv
c. 1-iii, 2-i, 3-vi, 4-iv
d. None of the above

Answer: a. 1-i, 2-ii, 3-iii, 4-iv