Mobile Marketing Interview Questions and Answers Part 4
19. Explain Push Notification.Answer:
As the name suggests, push notification is a message for a user to use the mobile app which he/she is not currently using. It aims to push the user's attention which can increase the traffic to the mobile app.
20. Explain Opt In and Opt Out.Answer:
Opt-in is a permission given by the mobile app user to be a part of the campaign and opt-out is the decision to be out of the campaign.
21. How would you attract Facebook users through mobile phones?Answer:
The number of people using mobile phones to access Facebook is increasing. Promoting yourself on Facebook sends traffic to the website which results in a better ROI. While advertising for mobile phones through Facebook you should use attractive images, mobile-friendly landing pages, and short video to get the attention of the users.
22. What possible outcomes can business houses expect from Mobile Marketing?Answer:
Mobile marketing should be used as a long-term marketing channel for the company. The main expected outcomes can be:
i. Retention of existing customers
ii. Generating new customers
iii. Brand Engagement
iv. Provide information about the company
v. Help with product launch
vi. Help with future planning