SEO Interview Questions and Answers Part 5

32. Explain Cloaking.


Cloaking is Black Hat SEO technique in which the information provided to the user is different from that presented in the search. Cloaking is considered as a violation of search engine guidelines and is illegal.

If cloaking is recognized by search engine, it penalizes the website by reducing its ranking or removing the website permanently from search engine index.

33. Explain Keyword Stemming.


In order to improve the search engine rankings and provide both the crawlers as well the readers a better experience, you can use Keyword Stemming.

Here you get new words from the same keyword by adding suffix or prefix to the keyword. It is a practice used to get better ROI. For e.g. If your keyword was 'light' and you made additional keywords using suffixes like 'lights', 'lightings' etc., you would be stemming your keywords.  

34. Explain Keyword Streaming.


Keyword Streaming is an activity where you analyze the relevant keywords and choose the keyword which is best suited and would help you get organic traffic and leads to your website.

Various factors based on which you stream your keywords are: Global and Local search volumes, site rank, competition etc.

35. Explain Keyword density.


Keyword density is nothing but the percentage of times a keyword or phrase appears on a webpage. It determines if a web page is relevant to a specified keyword or phrase.

While it is suggested to include the keywords in your content to make it relevant to the readers and spider, an over stuffing of keywords can make Google penalize your webpage. A 3-5% density of keywords is a safer parameter to target.

36. Can you name some Meta Tags in SEO?


In SEO, there are two types of Meta Tags:

i. Keyword Meta Tag
ii. Description Meta Tag

The Keyword Meta tag has a character limit of 200 characters whereas, description Meta Tag has 150 characters limit.

37. To ensure that the URL is Optimized for the Search Engine, what things would you pay attention to?


Certain things to pay attention to for URL Optimization are:

i. Make the URLs readable
ii. Use hyphens, not underscore to separate the words in URL
iii. Let the top content be in the root folder
iv. Avoid capital letters in the URLs
v. Block bad URLs from indexing through Robots.txt
vi. Add mobile URLs to sitemaps
vii. Canonical URLs help you avoid penalty
viii. Make good use of 301 redirects
ix. Use target keywords in the URL for visitors to connect

38. Tell us certain important things that you think we should not do while optimizing the website?


While optimizing your website, you must totally avoid the following:

i. Plagiarized, poor quality content
ii. Keywords Stuffing
iii. Hiding content
iv. Getting low- quality backlinks
v. Using identical anchor text for link building